BRAVO! Hispanic Chamber Board Member Rosa Santana becomes on-site supplier to Toyota


Bienvenidos! Welcome! Yokoso!

Toyota introduced Forma Automotive LLC and ASI to its team of on-site suppliers as a result of continued high truck demand, solidifying Team Texas’s long-term commitment to the city’s South Side.

Forma Automotive LLC, owned by Rosa Santana, represents the first direct Tier 1, Hispanic woman-owned enterprise to supply Toyota and will assemble Tacoma truck beds inside the Toyota plant. Each supplier will hire about 50 people by June 2015.

Rosa Santana is a prominent business woman and entrepreneur with a long and distinguished career in the Human Capital industry. Prior to creating and owning Forma Automotive, she founded and owns Integrated Human Capital (IHC), a well known national staffing company based in El Paso, Texas and is the majority owner of several other IHC affiliates in the United States and Mexico.

Santana currently serves on the Boards of Directors of the San Antonio Hispanic Chamber of Commerce, the Women’s Business Council Southwest and the United Way of San Antonio.  She previously served on the boards of Workforce Solutions Alamo, Southwest Minority Business Development Council, United Way of El Paso and several others.  

“We are proud partners with our on-site suppliers and thank them for their continued efforts to help us improve and ultimately focus on building safe, high-quality Texas-built Tacomas and Tundras for our loyal customers,” said Joe DaRosa, president of Toyota Texas.  “We welcome ASI and Forma Automotive to our team and remain committed to always building better trucks.”

Toyota Texas represents a $2.2 billion investment and assembles Tundra and Tacoma pickup trucks.  The plant has an annual capacity to produce more than 200,000 trucks and directly employs 2,900 workers.


Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

4 Forma