Hispanic Chamber visits Facebook and Google in Silicon Valley during USHCC Training Institute event

The San Antonio Hispanic Chamber of Commerce (SAHCC) has just returned to San Antonio from San Jose, California after participating in an intensive two-day social media program put on by the University of Notre Dame – Mendoza College of Business, hosted by the United States Hispanic Chamber of Commerce (USHCC) and sponsored by Wells Fargo.

A leading expert in the field of Social Media, Rob Rohena, conducted the training program.  Rob is the founder & CEO of DIR Inc., a strategic inbound marketing company that provides sales-ready lead opportunities and marketing intended for a defined revenue target.

Throughout San Antonio our more than 1,000 Hispanic Chamber Members are looking for innovative, effective and affordable ways to promote their businesses, and as your leading business resource, we continue to provide you with the most up-to-date and relevant information. By attending this training we hope to continue to provide you with the most useful resources for your business and stand to deliver the message of the Hispanic Chamber in the most effective way using social media.

With more than 1 billion users, Facebook has dominated the World Wide Web and Social Media for the past several years.  Not surprisingly, Facebook continues to provide an avenue for you to promote your business, improve sales, and nurture relationships beneficial to growing your client base.  We listened to Marketing and Advertising experts from Silicon Valley, who shared their industry secrets on growing your customer base.

Another key player in the social media industry is Twitter.  Twitter is designed as a service, research, and lead generation tool. The course allowed attendees to learn how to build and optimize tweets for lead generation, search engines and research.  The importance and proper use of a hashtag was reinforced with hands on training.  Also, the significance of integrating this tool with your organization’s other social media accounts was recapped.

The training concluded with tours to Google and Facebook corporate headquarters.  We were there to witness the landscape of two of the Web’s largest players in Search Engine Optimization and Social Media.

We would like to give a special thanks to the USHCC for continuing to provide useful training to their fellow Hispanic Chamber organizations throughout the United States.

Follow the San Antonio Hispanic Chamber of Commerce on Twitter:  www.twitter.com/SAHispanicCC

Like us on Facebook:  www.facebook.com/sanantonio.hispanicchamber

Find us on LinkedIn:  http://www.linkedin.com/groups?gid=1014557&trk=hb_side_g

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