Melrose Family Fashions Celebrating 103rd Store Opening

 Newest store in San Antonio to celebrate with concert by Tejano artist and spokesperson, Phoebe Marie, Ribbon Cutting, fashion show and Entourage Package Giveaway to the Tejano Music Awards

San Antonio, TX- September 2, 2014.  Melrose Family Fashions, a fixture on the San Antonio retail landscape, will celebrate their newest store at 3645 Fredericksburg Road in northwest San Antonio on Sunday, September 14th.   Marking a milestone as the 103rd store, Melrose will host an afternoon of grand opening festivities including an official Ribbon Cutting conducted by San Antonio Hispanic Chamber of Commerce representatives at noon, followed at 4 p.m. by a free concert from Phoebe Marie, a Fall fashion show, food trucks and prize giveaways. The public is invited to attend.

Grand Opening event attendees will have the opportunity to snap photos of themselves with Phoebe Marie and post them on the company’s Face Book page for a chance to win an Entourage package (VIP tickets for four to attend the 34th Annual Tejano Music Awards, limo ride, VIP Credentials, and  a $500 Melrose Shopping Spree). The awards will be held on Saturday, September 20th at the Lila Cockrell Theater in San Antonio. The winner and their three guests will attend the Tejano Music Awards via a limousine ride, walk the Red Carpet, be provided VIP credentials to meet Tejano artists, and be seated as VIP’s with Phoebe Marie.

Originally from Laredo, Phoebe Marie has been tapped by Melrose as a spokesperson for the retailer.  She is recognized as an award-winning Tejano singer and is the recipient of Best of Texas Music Awards in Beaumont, Texas in 2001; “Modern Vocalist and Karaoke Pop Entertainer” in 2002; and the Mexico Intermodel y Talentos de Mexico “Best of All Award 1st Place” in 2005.  She has also performed for Governor Rick Perry.

“This is the first time that Melrose Family Fashions has conducted a Grand Opening event in the city of San Antonio so it’s very special to us since this is our headquarters.” stated Genevieve Valdes, Marketing Director for Melrose. “We wanted to do something very special to let our customers know we value them and their business, and that we owe much of our success to them and this City.”

Event attendees will also be able to enjoy specials offers and will be greeted by energetic and dedicated store employees who have a flair for fashion being committed to excellent customer service.

United Fashions of Texas is the parent company of Melrose Family Fashions and was founded in McAllen, Texas in 1976. The retailer relocated to San Antonio in 1991 and has since expanded its footprint across the State and beyond. The fashion store chain currently has over one hundred stores throughout Texas, New Mexico, Arizona, California, and Nevada.  The growing number of Melrose Family Fashions stores makes Melrose a great one-stop shop for quality, affordable fashions for the entire family including: girls, juniors, contemporary, plus sizes, men, boys and shoes.

 “We are excited to be part of the fabric of the San Antonio community where all family members can benefit from our latest styles and merchandise at the lowest prices.” stated T.J. Flowers, President of Melrose Family Fashions. “In addition to affordable fashions, we now offer fun toys for kids and accessories for children, teens, and adults making shopping a fun experience for everyone.”

Melrose Family Fashions is planning for continued growth. Their next store opening is in San Angelo which will be the first store in this market. The company plans to open more stores in 2015.

About Melrose Family Fashions

Melrose Family Fashions is focused on Hispanic Family consumers. Their success and growth stems from a simple concept of offering customers quality fashion styles and merchandise at the lowest prices. Melrose specializes in non-branded apparel that emulates the styles of major fashion labels. This provides customers with the ability to keep up with the current styles without having to spend the higher prices of other stores. This strategy, combined with the more recent expansion of the clothing stores to include plus, contemporary, men’s, girl’s, boy’s, shoes and accessories departments, has proven to be a highly successful business decision.  For more information, visit their website at or on         

About United Fashions of Texas

United Fashions of Texas, LLC, DBA Melrose Stores, operates fashion retail stores in Texas, New Mexico, Arizona, California and now in the state of Nevada. It specializes in fashions for the entire family that includes girls, juniors, contemporary, plus sizes, men, boys and shoes. United Fashions of Texas, LLC was founded in 1976 and is based in San Antonio, Texas.

About Texas Talent Musicians Association (TTMA), producers of the annual Tejano Music Awards

Texas Talent Musicians Association (TTMA) is a non-profit organization whose purpose is to promote professional excellence; a better understanding and greater appreciation for Tejano music; and to provide a public forum for songwriters, performers and musicians in order to recognize their artistic efforts and achievements through the annual Tejano Music Awards and related events. TTMA is based in San Antonio, Texas: “The Tejano Music Capital of The World.”®