High school athletics continue to play a critical role in the growth of young athletes, yet high school athletic programs across the country continue to suffer deep budget cuts, leaving many students powerless.
For the second year, POWERADE will give students the power to make an impact. As the sports drink of the Coca-Cola Company, POWERADE understands the importance of sport in the lives of teens. This notion became the catalyst in the development of the “Power Your School’ program.
Student athletes and their supporters submitted videos and essays demonstrating their schools’ needs. Winning schools received monetary prizes ranging from $10,000 to $2,000 to preserve the playing fields that often serve as an extension of the classroom.
“This program is extremely important for POWERADE,” said Julie Siwemuke, senior brand manager, POWERADE. “We want to use our platform to power teens and the things that are important to them. Last year was a fantastic start and this year is going to be better! We are in awe of high school athletes and through the Power Your School program, POWERADE is committed in helping them on their journeys.”
Contest entries were judged based on school need, creativity, and quality of submission.
In San Antonio, three schools were award prizes to Power Your School and further develop their athletic programs. Providence High School and Brooks Collegiate Academy both will receive $2,000 checks as part of this program. Furthermore, San Antonio is home to the only $10,000 prize winner in the state of Texas, Brooks Academy of Science and Engineering.
“We are proud to partner with The Coca-Cola Company to award these prizes to our local athletics programs,” said C. LeRoy Cavazos-Reyna, Sr. Manager of Public Affairs and Communications for Coca Cola Southwest Beverages a company of Arca Continental. “It is important to collaborate on efforts such as “Power Your School” to secure contributions for our local schools and Texas students. This is a great example on how we as your local bottler are creating synergies at the national level to give our communities the tools they need to sustain and further evolve.”