Spurs Sports & Entertainment: Catalysts for Opportunity

Choosing to vote “Yes” for Proposition A and B is a decision that supports both small businesses and job creation within the San Antonio community. Spurs Sports & Entertainment has consistently demonstrated their commitment to opening doors for local enterprises, fostering economic growth, and providing meaningful opportunities for small businesses. Our own experience serves as living proof of the positive impact the Spurs have on our business landscape.

The Beginning of a Successful Partnership

In the spring of 1999, our advertising agency was just starting out. The San Antonio Spurs entrusted us with the responsibility of developing an advertising campaign for the upcoming playoffs. With determination and a simple concept built around three powerful words, we introduced the "GO SPURS GO" mantra. The campaign featured television commercials filmed at iconic San Antonio locations, including Alamo Plaza, the Riverwalk, and San Fernando Cathedral, where Father David Garcia joined in chanting the now-famous slogan.

A Community United and a Business Transformed

It was a perfect storm: the Spurs won their first NBA Championship that year, and "Go Spurs Go" became a lasting rallying cry in San Antonio. For our agency, Creative Civilization, this marked the beginning of a rewarding fourteen-year working relationship with the Spurs, resulting in numerous additional campaigns such as "Team is Everything," "One Team. One Goal.," "I Love My Spurs," "Bring on The World," and more.

Empowering Small, Diverse Businesses

As a small, Hispanic, and woman-owned advertising agency, our partnership with the Spurs felt like the classic underdog story—winning the championship of the advertising world. More importantly, our collaboration with Spurs Sports & Entertainment opened up further business opportunities over the years. To this day, our work is recognized by clients, who introduce us to their teams and board members as the creators of "Go Spurs Go."

Impact on Careers and the Community

Over the course of 26 years in business, we have employed dozens of talented professionals, many of whom now hold leadership positions in marketing departments at major corporations across the region. The effects of our partnership with the Spurs have rippled throughout the community, helping to launch and advance the careers of countless individuals.

Continuing the Legacy of Growth

When the question arises about the value of voting "Yes" for Propositions A and B for our community and small businesses, our story stands as testimony to the Spurs' unwavering dedication to helping San Antonio thrive. The opportunities and support we've received have empowered us to grow, and we remain grateful to the Spurs for their role in our success. We are confident that their continued commitment will result in even more businesses and jobs being created in San Antonio.

Conclusion: Vote Yes for Propositions A and B

We encourage you to vote “yes” for Proposition A and B. Go Spurs Go!