6/10 Small Business Breakfast Presented by Bank of America: Doing Business with H-E-B

June 10, 2026

8:30 am - 10am

Casa Hernán, 411 E. Cevallos St., San Antonio, TX. 78204


Registration

  • $5 – Embajadores
  • $10 – Members
  • $25 – Future Members
REGISTER NOW

H-E-B is the nation’s 5th largest privately owned company with more than 455 stores (Texas and Mexico) and over 170,000 Partners (employees). H-E-B sources millions of dollars in goods and services every year. With a focus on their Customers, Partners, Suppliers, and Community, H-E-B's vendor community includes suppliers who are local, small, and diverse from the great state of Texas and across the United States.

 

If you are interested in doing business with a company like H-E-B, you won't want to miss this event. In addition to what it takes to become a vendor, you will learn recent updates about their Quest for Texas Best contest, now entering its 13th year. You do not want to miss this opportunity to learn directly from H-E-B.

Supplier Diversity Program Manager

Crystal Royal

Crystal Royal has demonstrated a steadfast commitment to small businesses and community advancement throughout her professional career. She began her journey in the construction industry a traditionally male-dominated field-where she developed a strong foundation in process improvement and organizational development. Today, she leverages these skills to help reshape the narrative around Supplier Diversity and the critical role of small, local, and diverse businesses.


As the owner of Royal Entertainment and Royal Consulting Firm, Crystal has worked closely with entrepreneurs, gaining firsthand insight into the challenges and opportunities faced by small business owners. She carries this expertise into her current role as Supplier Diversity Program Manager at H-E-B, where she is dedicated to expanding opportunities and driving meaningful inclusion for diverse suppliers.


Crystal firmly believes that small, local, and diverse businesses are the backbone of a strong Texas economy. She is passionate about creating innovative pathways to increase their visibility and access to corporate partnerships, while also equipping business owners with the knowledge and tools needed to successfully navigate large organizations.  A true champion for small business, Crystal Royal continues to lead with purpose, advocacy, and impact.